FAQ

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What is a CMA?

A CMA (Comparative Market Analysis or Competitive Market Analysis) is a report prepared by a residential real estate professional for prospective home sellers to help establish the fair market sales price of a property. An appropriately developed CMA will take into account recent property sales, pending sales, currently listed properties, and sometimes properties that have gone off the market – all of which that are within the same neighborhood and have as many similar characteristics as possible as the subject property.

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What is ToolkitCMA?

ToolkitCMA is cloud-based software that provides residential real estate professionals, from almost any Internet-connected device, using any of the latest popular web-browsers, to quickly and easily create proposals, marketing presentations with picture CMAs, and property flyers, for all listing and selling occasions.

Branded editions of ToolkitCMA with franchise specific marketing content are available for all major franchises and many independents. ToolkitCMA includes a variety of convenient output choices to help you maximize listing and selling engagements — email, print, and PDF files for archiving and/or printing and an option to automatically post flyers to Facebook and Twitter. When presentations are emailed the recipient will have the option to review a full PDF version of the presentation and/or a mobile friendly version if they are reviewing the presentation via smart phone or tablet. The ToolkitCMA user will receive an email notifying them whenever the email link is accessed for viewing by the recipient.

There is a built-in function for listing presentations to be easily created, formatted and retrieved for live, interactive presentation on a tablet device, laptop computer or sent via email link and viewed interactively in a mobile-friendly format when opened on smartphones. Presentations are saved on Realty Tools’ Cloud-servers so the ToolkitCMA user can start a presentation at one location and finish it at another.

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What is included with ToolkitCMA?

ToolkitCMA provides a robust menu of branded presentations for all listing and selling occasions, as well as property flyers.  All presentations contain a variety of marketing and real estate related informational pages pertinent to buying or selling a home.  The presentation types vary with the franchise but typically include:

    • Listing presentation with picture CMAs, mapping, price graphs, marketing plan, net sheet, agent resume & agent references.  Both printed and mobile friendly versions are created.
    • Pre-listing presentation that includes marketing and informational pages and agent resume and references.
    • CMA-only presentation that includes only the CMA specific pages.
    • FSBO (For Sale By Owner) presentation – similar to the pre-listing presentation plus pages describing why it’s better to list with a REALTOR.
    • Expired presentation – similar to the pre-listing but acknowledging the listing has expired and your company should now be selected.
    • Buyer presentation that includes marketing and informational pages oriented to buyers plus agent resume and references.
    • Buyer property tour includes desired features questionnaire, columnar presentation comparing candidate properties with desired features, map showing all candidate properties and feature page for each property including photo, features and map. Both printed and mobile friendly versions are created.

Over 70 property flyers, many with QR code options, automatically formatted for print, email, tablet and mobile-friendly view for smartphones and which can be posted directly from ToolkitCMA to Facebook and Twitter.

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What does ToolkitCMA cost?

Individual agent and team subscriptions are available for $192.00 for a full year, including MLS interface(s), automatic program updates, training and ongoing customer service and support. Attractive options are also offered for entire companies – for details, please contact sales at Realty Tools toll-free 1-800-828-0970 or click here to contact us via email.

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How do I order ToolkitCMA?

You may order ToolkitCMA agent subscriptions online or call toll-free at 1-800-828-0970 or click here to contact us. For details regarding broker/company pricing plans, click here to contact us or call 1-800-828-0970.

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How does ToolkitCMA work?

ToolkitCMA is completely cloud-based, operates with all the latest, popular web-browsers, and is designed for the non-tech savvy real estate professional to run from any Internet-connected PC, MAC and/or tablet device. The program is easy to navigate, very intuitive, and comes with an online Startup Guide, Download Guides for each MLS interface, online tutorials, as well as online, topically indexed help. There is no installation involved in running ToolkitCMA.

Real estate professionals who are comfortable using a computer will find ToolkitCMA™ extremely easy to use. ToolkitCMA automatically populates agent contact information, photo, resume, references, company information and property data on to presentations and property flyers.

Presentations are saved on Realty Tools’ Cloud-servers so the ToolkitCMA user can start a presentation at one location and finish it at another (anywhere with an Internet- connected device). Program updates are included and are automatic.

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Does ToolkitCMA work with my MLS?

Realty Tools, Inc. has been developing, maintaining and supporting many hundreds of MLS systems’ interfaces throughout North America since 1988. Selected property data and photos downloaded from your MLS(s) is automatically merged into branded CMA reports, property tours and property flyers. Realty Tools does not offer ToolkitCMA without a properly working MLS interface and the user must have membership with the MLS in order to access and download property data and photo content. To run a ToolkitCMA live online demonstration with your local MLS, please contact sales at Realty Tools, Inc. toll-free at 1-800-828-0970 or click here to contact sales via email. Development of new ToolkitCMA MLS interfaces typically takes two to four weeks from the time of order.

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What if I use more than one MLS?

All interfaces for residential single-family property types for your local MLS(s) are included as part of your ToolkitCMA subscription service.

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Does ToolkitCMA work with my MAC or iPad?

Yes. ToolkitCMA is cloud-based and can be accessed from anywhere on any Internet-connected computer running any of the latest operating systems and popular web-browsers. Any questions regarding specific computer and printer configurations may be directed to Realty Tools, Inc. customer service and support, toll-free at 1-800-828-0970 (9:00 AM to 6:00 PM Eastern Time, Monday through Friday) or click here to contact customer support via email.

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Is there training for ToolkitCMA?

Yes. ToolkitCMA is completely cloud-based and designed for the non-tech savvy residential real estate professional to operate the program from any Internet-connected PC, MAC, iPad or other tablet device using the latest operating systems and popular web-browsers. Many customers say that ToolkitCMA is one of the easiest program they have ever used.

While ToolkitCMA is designed to be very intuitive and easy to use, there are resources included as part of the service to ensure every ToolkitCMA user has the best experience possible. A Startup Guide, MLS Download Guide for each MLS Interface, Online Tutorials, as well as online topically indexed help, is included with ToolkitCMA. In addition, as part of the ongoing service, Realty Tools offers ToolkitCMA customers who wish to learn more about the program — webinar opportunities, one-on-one ToolkitCMA “walk-thru’s” and live online chat support with Realty Tools customer service representatives.

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Can ToolkitCMA be customized?

Yes. A presentation manager utility is available so that marketing content PDF’s can be added or removed from presentations. When ToolkitCMA is sponsored by the broker program settings can limit the feature to presentation administrators if the company wants to control the content. Content added by the presentation administrator will be automatically available to all agents. The broker may select an alternate setting which permits any agent to add or remove content from only their presentation. When an agent purchases an individual subscription they would be able to add or remove content.

For those who desire assistance with additional customization, Realty Tools, Inc. offers professional custom design services for $60.00 per hour. If you would like more information about Realty Tools, Inc. custom design services, please call toll-free 1-800-828-0970 or click here to contact the design department via email.

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Does ToolkitCMA work with my tablet or smartphone?

Yes. ToolkitCMA includes presentation and property flyer output designed especially for viewing and/or presenting on tablets and for mobile-friendly viewing on smartphones. ToolkitCMA includes the option to email to your prospects and clients presentations made for mobile-friendly viewing. Listing presentations, buyer tours, and property flyers created using ToolkitCMA can be viewed in a specially formatted display for smartphones and tablets. Mobile presentations include all downloaded property information and photos selected from the MLS. Other mobile-friendly viewing options include map of comparable homes, recommended price range and comparable pricing graph.

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What is the difference between the CMAs I have on the MLS and those created using ToolkitCMA?

ToolkitCMA.com offers real estate professionals a compelling arsenal of well-designed and highly-branded marketing presentations and property flyers for all listing and selling occasions. ToolkitCMA presentations and property flyers distinguish companies and agents from those who use only the generic MLS CMA options or cobble together a hodge-podge of materials from a variety of sources. ToolkitCMA users also have the added advantage of delivering to prospects and clients entire branded presentations, complete with CMA reports, digitally via email to computers and tablets, and mobile-friendly view on smartphones. To experience the difference firsthand, contact sales at Realty Tools, Inc. for a free, no obligation, online demonstration of ToolkitCMA, by calling toll-free at 1-800-828-0970 or click here to contact sales via email.

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Can I subscribe as an individual or does my company have to be enrolled in ToolkitCMA for me to use it?

Realty Tools offers attractively priced subscriptions for both individuals and entire companies. ToolkitCMA subscriptions for individuals are available for $192.00, and include MLS interface(s), customer service and support, automatic program updates and unlimited use for a full year. For more details, contact Realty Tools, Inc. sales toll-free at 1-800-828-0970 or click here.

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Are there any options for ToolkitCMA Broker/Company subscriptions?

Realty Tools offers very attractive subscription packages for brokers that wish to make ToolkitCMA available to their agents. Offering ToolkitCMA through the company provides consistently great-looking, superior branded presentations and property flyers, not to mention a cost savings versus an individual agent subscription. Special branded editions of ToolkitCMA are already available for all major franchises that clearly distinguish your agents from the competition and boost their success in both the listing and selling of homes. For independent real estate companies, Realty Tools, Inc. will apply the company logo and color scheme to the ToolkitCMA presentations as part of the service – at no extra charge. To learn more about how your company can begin now to reap the benefits from using ToolkitCMA, contact Realty Tools, Inc. sales toll-free at 1-800-828-0970 or click here.

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Is there a way for me to use ToolkitCMA for free before I order?

You can run ToolkitCMA and experience first-hand how the program actually works before you ever order the service. There are special ToolkitCMA edition demo accounts setup for all major franchise brands and many independents. If you would like to use ToolkitCMA, contact Realty Tools, Inc. sales toll-free at 1-800-828-0970 or click here for assistance in getting the appropriate login to a free, no obligation demo account.

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Can I install/run ToolkitCMA on more than one computer?

ToolkitCMA is a Cloud-based application and therefore can be accessed and run anytime, anywhere, from any Internet-connected PC, iPad or Tablet, and MAC OS device using any of the latest web-browsers.

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Are program updates included with ToolkitCMA and how often is ToolkitCMA updated?

Program updates are included with ToolkitCMA and occur automatically as they become available, or as needed, at no extra charge to customers. Because ToolkitCMA is a cloud-based application, there are no special installation procedures or downloads necessary for the updates to occur.

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What kind of hardware do I need to run ToolkitCMA?

ToolkitCMA will run on any Internet-connected PC, iPad/tablet or MacOS device with any of the latest browsers. Questions regarding specific computer and printer configurations may be directed to Realty Tools, Inc. customer support.

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Do I always have to use ToolkitCMA on the same computer or can I start a presentation or property flyer at one location and complete it at another?

ToolkitCMA is a cloud-based so you can use your account from virtually anywhere you have Internet connectivity. ToolkitCMA includes a save function that stores your presentation with your account on cloud-servers for up to 90 days and property flyers for up to 180 days. This offers you the flexibility and convenience of retrieving the presentation from any web-connected compatible device and continuing your work where you left off.

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Can I save my presentations to my account or can/do I save them somewhere else?

ToolkitCMA includes a save function that stores your presentation with your account on cloud-servers for up to 60 days and your property flyer for up to 180 days. You also can save your presentations and property flyers as PDF files to any of your storage destinations you choose, i.e., local hard drive, flash drive, and/or cloud storage (Google Drive, Dropbox, SkyDrive, Amazon Cloud Drive, etc.).

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Can ToolkitCMA be setup for teams?

Yes, ToolkitCMA will accommodate teams. For more information and/or assistance regarding questions about ToolkitCMA, please contact sales at Realty Tools toll-free 1-800-828-0970 or click here to contact us via email.

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Can ToolkitCMA presentations and flyers be emailed?

Yes, ToolkitCMA has a convenient built-in option for emailing presentations and property flyers to recipients as an embedded link (so there are no large file attachments). When the email is opened, you are notified by email that the presentation or property flyer was opened. A log of the email activity is also maintained in your ToolkitCMA account, so you can see how many times and when the email has been viewed.

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Does ToolkitCMA work with Social Media?

Yes, ToolkitCMA has a convenient built-in option to post property flyers directly from your ToolkitCMA account to Facebook and Twitter.

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What is the difference between the presentations provided through our franchise network versus ToolkitCMA?

Realty Tools, the provider of ToolkitCMA, has been working with franchise networks for many years and is an approved vendor for most of the major franchise brands. As a result of the approved vendor relationship we normally receive marketing content from the franchise that is the same as content distributed through the franchise network. The main advantage ToolkitCMA offers over franchise provided material is ToolkitCMA’s integration of the franchise material with property data and photos downloaded from the MLS. Franchise marketing material and CMA documents containing property data and photos all have the same look so the result is professional when printed or viewed digitally.

In addition to the property data integration ToolkitCMA provides a user friendly way to integrate prospect information, agent contacts, agent resume, agent references and company information with the marketing material provided by the franchise. ToolkitCMA provides printed output as well as mobile friendly output for viewing on tablets and smart phones

Free ToolkitCMA demo accounts are available for franchise brands and many independents. For more details, contact Realty Tools, Inc. sales toll-free at 1-800-828-0970 or click here for assistance in getting the appropriate login to a free, no obligation demo account.

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How does ToolkitCMA compare with other products, like Cloud CMA, TouchCMA, etc.?

ToolkitCMA has been leading the industry longer than any other product – for a reason. You will not find a better product… with more to offer… with the level and quality of customer support… at a better price than ToolkitCMA. Realty Tools customers testify that ToolkitCMA is one of the easiest program they use, it makes them look great, and it gets results! All at the right price!

Before deciding on a solution other than ToolkitCMA let us review feature comparisons between ToolkitCMA and the other product(s). We will take the time to review the features in detail and there is no obligation whatsoever. When you consider the complete package we believe you will select ToolkitCMA.

For more information and/or assistance regarding questions about ToolkitCMA, please contact sales at Realty Tools toll-free 1-800-828-0970 or click here to contact us via email.

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My MLS offers RPR or Cloud CMA – why should I consider ToolkitCMA?

When agents use listing presentation products provided by their MLS they do not distinguish themselves from every other agent in the MLS. If you and your competitors all deliver the same presentation the prospect will not see a difference when your leave behind presentation is reviewed after you are no longer present. Whether the MLS offers a generic CMA, RPR or CloudCMA the result is the same – you are not set apart from everyone else. With ToolkitCMA you will have a unique quality presentation that sets you apart.

To experience ToolkitCMA firsthand, contact Realty Tools, Inc. sales toll-free at 1-800-828-0970 or click here for assistance in getting the appropriate login to a free, no obligation demo account.

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